Operation Management Assignment On Mcdonalds

Essay about Operations Management: McDonald's Competitive Advantage

3016 Words13 Pages

Table of Contents
Executive Summary 2
Introduction 3
About McDonald’s 4
Process of McDonalds 4
Operations management 5
Operations managers 5
Operation strategy of McDonald’s 5
Pricing strategies of McDonald's 6
Innovation at McDonald's to improve operations and services 7
Inventory management 8
The Just-in-Time (JIT) Approach 9
Just- in-Time (JIT) Approach in McDonald’s 9
Advantages and benefits of JIT approach 10
Capacity management 11
Capacity strategies 11
McDonald's capacity strategy 11
Quality management 12
Quality management strategies 12
McDonald’s quality management 12
Reliability 13
Packaging quality 13
Interior design 14
Quality service abilities 14
Employee training 15
Continuous improvement 15
Customer…show more content…

Every restaurant has operations manager who control and maintains all operational activities within the organization which helps to achieve organizational goals.
The purpose of the project is to know how operations such as quality, inventory, capacity and lean synchronization are controlled and maintained in fast food sector, especially in McDonald's and how are they implemented. About McDonald’s
McDonald’s is a leading global food service retailer with more than 35,000 restaurants serving nearly 70 million people across 100 countries every day. It was found in 1940 and it was the first fast food industry in the world market. It has 1.8 million employees and 80% of the restaurants are franchised. The main revenue of McDonald’s is generated from rent, royalties and fees paid by the franchisees.
McDonald’s revenue also includes sales done by the company operated restaurants. In 2012 company had annual revenue of $27.5 billion and profits of $5.5 billion.
McDonald’s sells hamburgers, cheeseburgers, and chicken, French fries, breakfast items, soft drinks, milkshakes and desserts. McDonalds headquarter is located in Oak Brook, Illinois, United States America (USA).
In 1993 McDonald’s sold more than 100 billion hamburgers. In October 2012 monthly sales of McDonald’s fell for the first time in nine years. McDonald’s has its keen interest in attracting its customers by introducing new

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Operations Management: Mc Donald's Competitive Advantage Essay

Table of Contents
Executive Summary 2
Introduction 3
About McDonald’s 4
Process of McDonalds 4
Operations management 5
Operations managers 5
Operation strategy of McDonald’s 5
Pricing strategies of McDonald's 6
Innovation at McDonald's to improve operations and services 7
Inventory management 8
The Just-in-Time (JIT) Approach 9
Just- in-Time (JIT) Approach in McDonald’s 9
Advantages and benefits of JIT approach 10
Capacity management 11
Capacity strategies 11
McDonald's capacity strategy 11
Quality management 12
Quality management strategies 12
McDonald’s quality management 12
Reliability 13
Packaging quality 13
Interior design 14
Quality service abilities 14
Employee training 15
Continuous improvement 15
Customer satisfaction 16
Quality rules of McDonald's. 16
Lean synchronization 17
Lean synchronization in McDonald’s 17
Limitations 19
Conclusion and suggestions 20
Suggestions 20
References 21


Executive Summary
The purpose of this project is to know how operations management contributes to the competitive advantage of McDonald's. In this project I have also discussed the theoretical stand point of inventory, capacity management, lean synchronization and quality management and how they impacted on the organization. For this purpose I have selected McDonalds to obtain necessary data and its analysis.
On completion of this project I have learned that how operations and managements are implemented in the organization, where the company being leader in the food service industry.

Introduction
Operations management strategies play an important role in any organization to achieve organizational goals. An organization uses these operations strategies to maintain and control all its operations.
Operations Management within McDonald's is being done by top management. These strategies are implemented in all the branches and restaurants under the instructions of top management. Every restaurant has operations manager who control and maintains all operational activities within the organization which helps to achieve organizational goals.
The purpose of the project is to know how operations such as quality, inventory, capacity and lean synchronization are controlled and maintained in fast food sector, especially in McDonald's and how are they implemented.

About McDonald’s
McDonald’s is a leading global food service retailer with more than 35,000 restaurants serving nearly 70 million people across 100 countries every day. It was found in 1940 and it was the first fast food industry in the world market. It has 1.8 million employees and 80% of the restaurants are franchised. The main revenue of McDonald’s is generated from rent, royalties and fees paid by the franchisees.
McDonald’s revenue also includes sales done by the company operated restaurants. In 2012 company had annual revenue of $27.5 billion and profits of $5.5 billion.
McDonald’s sells hamburgers, cheeseburgers, and chicken, French fries,...

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