Fast Food Essay Mcdonalds

Mc Donald Fast Food Restaurants Essay

Tanvi Bulsara
Assignment #3: Research Report
April 2, 2014
The business model works, and with national and international advertising, McDonald’s Corporation manages to serve billion of people every day. But while owning a McDonald's restaurant is a tremendous opportunity, the company is seeking individuals with significant business experience who have successfully owned or managed multiple business units and have significant financial resources. McDonald's Corporation claims they are about making money, growing business, and having fun. McDonald’s is very good example for others fast food company. We can say it very fixable with serving food to the customer on their values and principle. McDonald’s mission statement, SWORT Analysis, and innovation which are key factor of a healthy company. Ever get chance I would like to work for this company because of business strategic which is growing faster than any other fast food company.

The mission statement of McDonald’s fast food restaurants is a common mission for every restaurant, but the McDonald’s values reflect the McDonald’s experience. The mission statement of McDonald's fast food restaurants around the world is not much different from any restaurant. A broad and common mission statement is more clearly defined by the McDonald's Values, which reflects the experience that customers can expect when walking into a McDonald's fast food restaurant no matter where it is located. “We place the customer experience at the core of all we do, we are committed to our people, we believe in the McDonald's System, We operate our business ethically, we give back to our communities, we grow our business profitably, and we strive continually to improve”. These are the mission statement of McDonald’s. Also McDonald's is implementing a global strategy that it calls "Play to Win," which is designed to create a consistently excellent customer experience in McDonald's restaurants. The five key facets of that McDonald's experience are people, products, place, price, and promotion.

SWORT Analysis start with mission statement which is usually already defined if it’s not you may want to refine it. Since McDonald’s got their mission statement now what will be their strengths. Their strengths were they open more stores than any other fast food restaurant. Their success lies on promotion and brand name. Compare to the coco-cola, Microsoft, and Toyota McDonald was in the high in making profit. While doing so well in the market they had their weaknesses. Their shareholders were very displeased because of the menu had deemed to be unhealthy. In the past their stock price were down and their stores sale. Business going outside the company to look at the opportunities what’s the big opportunities McDonald’s was a huge growth and Starbucks type stores there was a big growth mistype market, which help McDonald’s market. When McDonald’s introduce breakfast menu than in the market McDonald’s become the fastest...

Loading: Checking Spelling

0%

Read more

A research Proposal on the Study of Market Potential of Fast Food Restaurants in India

860 words - 3 pages WAC II RESEARCH PROPOSAL A Research Proposal on Study of Market Potential of Fast Food Restaurants in India   INTRODUCTION This proposal is aimed at conducting a research on the market potential for Fast Food Restaurants Services in India. It will be mainly focusing towards understanding the importance of various factors affecting the choice and the need of fast food outlets by Indian young consumers. Also, it aims to study the consumption...

McDonald's Case Analysis

1156 words - 5 pages McDonald's Case Analysis I.     Objectives McDonald's mission was to provide customers with quality food at a low price with a focus on the speed, service and cleanliness they received while patroning one of their restaurants. The case focuses on a specific segment of the McDonalds restaurant chain that was opened in 1996, McDonald?s India. This segment of the restaurant giant had a more specific mission/philosophy to fulfill and had...

Mc Donalds Case Study

1902 words - 8 pages -Introduction- This paper analyses possible development in McDonald?s? future based on the strategic appreciation using SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). Firstly, the paper briefly explains the outline of the case study. Secondly, it identifies the organisation?s current mission, objectives and strategies. Then the argument moves onto...

Fast Food Nation

1498 words - 6 pages American life is quick paced and busy. Americans want quick reliable transportation, quick internet connection, quick money, quick healing, quick weight loss, quick energy, and even quick service from the restaurants they eat out at. When a busy person is looking for a quick, easy food, fast food is usually the best option. The main food at a fast food restaurant is usually a burger and French fries. Fast foods restaurants are popular in America...

Research Paper on Mcdonald's Being an Evil Corporation. Mainly Mcdonald's Being The Worst Compared to any Other Fast Food Restaurant Out There.

1597 words - 6 pages McDonald, An Evil Corporation PAGE 1 RUNNING HEAD: McDonald, An Evil CorporationMcDonald, An Evil CorporationMcDonald = EVILWhy must people live their life through ignorance knowing that their ignorant habits are not only hurting themselves, but their family, friends and the society around them? Americans feel that because we are the number one country with the biggest...

"McDonald's: The Franchise Factory"

1528 words - 6 pages The McDonald's corporation has become an ideal representative of franchising. It's one of a few companies famous all over the world. Their products and services are known to utilized by all types of people and people of all ages. McDonald's is an endless "money making machine" with branch offices in every corner of our planet. Adverts for...

McDonald’s Contribution to the Environment and the Community

1428 words - 6 pages The Golden Arches also known as McDonald’s. Who has not heard of this restaurants name? There are different food choices, career opportunities and community commitments within this corporation. Some may think McDonald’s is the greatest food service retailer or perhaps the worst company that could have evolved in Canada and the United States. The content entailed in this report shall inform you that there are more then just hamburgers and...

Fine Dining vs. Fast Food

600 words - 2 pages In the mood for a quick bite or a night out. Well, what are the choices? McDonald?s is quick, cheap and convenient. They will have you enjoying your food just as fast as you can pay the cashier. On the other hand, though it is not fine dining but that could be your second choice. You could go to one of the finer restaurants such as The Washington Inn. Here, service is everything, speed is not. A relaxing evening is all that awaits you. So...

Obesity in the U.S: Super Size Me

1020 words - 4 pages How is fast food causing an increase in obesity in the United Sates? Obesity can be caused by a combination of fast food and the environment people live in today. Fast food contains foods that are high in fats, sugars, and starches. These ingredients have rarely any nutritional value to the human body. Most of the foods available at fast food restaurants like McDonalds, Burger King, and KFC contain concentrated salt and preservatives to enhance...

Tricks of macdonalds advertising.

963 words - 4 pages It's the 2005 NBA finals and I am anxiously waiting to hear the half time reports from the commentators between the Detroit Pistons and the San Antonio Spurs. Instead I hear the McDonalds high light half time report that appears on the television screen. They advertise their new

This piece of work is a market research into Mcdonalds and its current situation in terms of sales, problems and marketing issues.

3039 words - 12 pages 1.0INTRODUCTIONMcDonald is the world's leading food service retailer with more than 30,000 restaurants in 119 countries serving 46 million customers each day. Approximately 85 percent of McDonald's restaurants worldwide are owned and operated by...

Essay about McDonald's Unhealthy Food Spreading Internationally

1710 Words7 Pages

This paper will address the American restaurant McDonald’s. Many aspects will be examined, including its history, trip overseas, and menu variations. McDonald’s reception in Japan, China, the United Kingdom, and France will be addressed as well.
Feeding the world with speedy and reliable food comes with great nutritional consequences, as will be elaborated herein.
Fishwick (1995) talks about the history of McDonald’s. The McDonald brothers opened a small drive-in in 1937 and a larger one in 1948. Upon Ray Kroc’s visit to
McDonald’s to sell milkshake mixers, he bought the store. McDonald’s wanted to have clean, welcoming restaurants. McDonald’s became more popular in the 50s and 60s.
Couples moved to the suburbs with their young…show more content…

In Athens, one can see marble columns on his or her way in to buy fries (Fishwick, 1995). In Bucharest, a former train station now sells happy meals instead of tickets (Fishwick, 1995). People are often uneasy with the unknown. If a McDonald’s from Alabama dropped into Indonesia, the residents would probably be weary. Adopting local design styles makes the store seems a little less foreign. Architecture is not the only thing for which they make concessions. After
McDonald’s has established itself in an area, the menu sometimes alters. With Ronald, many eat “Spicy Wings (red-pepper-laced chicken) in Beijing, kosher Big Macs (minus the cheese) in Jerusalem, vegetable McNuggets in New Delhi, or a McHuevo (a burger with fried egg) in Montevideo” (Watson, 2000:122). In the Netherlands traditional favorites of applesauce and fried chicken cakes are offered (Fishwick, 1995). In
Holland the menu tweaking was as simple as replacing ketchup with mayonnaise
(DeBres, 2005). Many European countries have more beverage options than milkshakes or Coke. In France wine is offered; in Germany the option is beer, and the
English can order tea (DeBres, 2005). This flexibility contributes to customers’ comfort while visiting a foreign restaurant, which in turn can lead to customer loyalty and respect. There are many fast food places in Japan. McDonald’s competes with those offering traditional foods like sushi and soba (Traphagan and Brown, 2002).

Show More

Categories: 1

0 Replies to “Fast Food Essay Mcdonalds”

Leave a comment

L'indirizzo email non verrà pubblicato. I campi obbligatori sono contrassegnati *