Fast Food Essay Mcdonalds

Mc Donald Fast Food Restaurants Essay

Tanvi Bulsara
Assignment #3: Research Report
April 2, 2014
The business model works, and with national and international advertising, McDonald’s Corporation manages to serve billion of people every day. But while owning a McDonald's restaurant is a tremendous opportunity, the company is seeking individuals with significant business experience who have successfully owned or managed multiple business units and have significant financial resources. McDonald's Corporation claims they are about making money, growing business, and having fun. McDonald’s is very good example for others fast food company. We can say it very fixable with serving food to the customer on their values and principle. McDonald’s mission statement, SWORT Analysis, and innovation which are key factor of a healthy company. Ever get chance I would like to work for this company because of business strategic which is growing faster than any other fast food company.

The mission statement of McDonald’s fast food restaurants is a common mission for every restaurant, but the McDonald’s values reflect the McDonald’s experience. The mission statement of McDonald's fast food restaurants around the world is not much different from any restaurant. A broad and common mission statement is more clearly defined by the McDonald's Values, which reflects the experience that customers can expect when walking into a McDonald's fast food restaurant no matter where it is located. “We place the customer experience at the core of all we do, we are committed to our people, we believe in the McDonald's System, We operate our business ethically, we give back to our communities, we grow our business profitably, and we strive continually to improve”. These are the mission statement of McDonald’s. Also McDonald's is implementing a global strategy that it calls "Play to Win," which is designed to create a consistently excellent customer experience in McDonald's restaurants. The five key facets of that McDonald's experience are people, products, place, price, and promotion.

SWORT Analysis start with mission statement which is usually already defined if it’s not you may want to refine it. Since McDonald’s got their mission statement now what will be their strengths. Their strengths were they open more stores than any other fast food restaurant. Their success lies on promotion and brand name. Compare to the coco-cola, Microsoft, and Toyota McDonald was in the high in making profit. While doing so well in the market they had their weaknesses. Their shareholders were very displeased because of the menu had deemed to be unhealthy. In the past their stock price were down and their stores sale. Business going outside the company to look at the opportunities what’s the big opportunities McDonald’s was a huge growth and Starbucks type stores there was a big growth mistype market, which help McDonald’s market. When McDonald’s introduce breakfast menu than in the market McDonald’s become the fastest...

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This paper will address the American restaurant McDonald’s. Many aspects will be examined, including its history, trip overseas, and menu variations. McDonald’s reception in Japan, China, the United Kingdom, and France will be addressed as well.
Feeding the world with speedy and reliable food comes with great nutritional consequences, as will be elaborated herein.
Fishwick (1995) talks about the history of McDonald’s. The McDonald brothers opened a small drive-in in 1937 and a larger one in 1948. Upon Ray Kroc’s visit to
McDonald’s to sell milkshake mixers, he bought the store. McDonald’s wanted to have clean, welcoming restaurants. McDonald’s became more popular in the 50s and 60s.
Couples moved to the suburbs with their young…show more content…

In Athens, one can see marble columns on his or her way in to buy fries (Fishwick, 1995). In Bucharest, a former train station now sells happy meals instead of tickets (Fishwick, 1995). People are often uneasy with the unknown. If a McDonald’s from Alabama dropped into Indonesia, the residents would probably be weary. Adopting local design styles makes the store seems a little less foreign. Architecture is not the only thing for which they make concessions. After
McDonald’s has established itself in an area, the menu sometimes alters. With Ronald, many eat “Spicy Wings (red-pepper-laced chicken) in Beijing, kosher Big Macs (minus the cheese) in Jerusalem, vegetable McNuggets in New Delhi, or a McHuevo (a burger with fried egg) in Montevideo” (Watson, 2000:122). In the Netherlands traditional favorites of applesauce and fried chicken cakes are offered (Fishwick, 1995). In
Holland the menu tweaking was as simple as replacing ketchup with mayonnaise
(DeBres, 2005). Many European countries have more beverage options than milkshakes or Coke. In France wine is offered; in Germany the option is beer, and the
English can order tea (DeBres, 2005). This flexibility contributes to customers’ comfort while visiting a foreign restaurant, which in turn can lead to customer loyalty and respect. There are many fast food places in Japan. McDonald’s competes with those offering traditional foods like sushi and soba (Traphagan and Brown, 2002).

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